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What services does Words at Work Advertising
and Marketing provide? |
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Complete advertising and marketing support. That means
everything from planning and concepts to finished creative
and media placements. You can get it all or individual
services (marketing planning, creative direction, copy
writing, design), the common solution for companies that
have internal staff and require help to fill an immediate
advertising and marketing need. For a complete review
of what’s available, go to our Services section.
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What’s the difference between
Words at Work Advertising and Marketing and competing
firms? |
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That’s easy. We always start with your prospects,
not individual advertising and marketing services. In
other words, we don’t start by saying, “let’s
do an ad or a logo or a web site”. We start by
determining what your prospects want and need. Then we
determine the most cost-effective way to make them aware
that your company can answer the need. We do this even
when it is not in our best interest. For example, we
often recommend spending that has no impact on our bottom
line, but definitely improves our client’s bottom
line.
It’s a highly disciplined approach that is all
too rare. Sure, if you look long enough, you may find
another company that does the same thing, but they
will never match our fees.
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What proof do you have that Words
at Work Advertising and Marketing is successful? |
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How about this: among our many clients, we have
worked most closely with two companies. Both just moved
into new, expanded offices to accommodate their growth.
Enough said?
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What fees do you charge? |
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We structure our fees to suit the needs and budget
of each client. If you have a specific project and require
a quote, you will get one – fast. On the other
hand, if you have more general needs or require ongoing
support, it’s best to determine your budget first.
Then we can talk about what is possible with that budget.
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What is a reasonable budget for an
advertising program? |
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It depends very much on the status of your business. It could be a percentage
of your sales, assuming you are generating enough sales to have a credible
budget. Or it could be a fixed figure you have available on a one-time
basis.
We can work with almost any "reasonable" budget, and while it is
impossible to put upper and lower limits on what is reasonable, we can tell
you what isn't reasonable:
1) If you are a start-up, you can't base your budget on a percentage of sales,
because chances are you won't be generating much sales. Moreover, start-ups
typically need more -- not less -- money for advertising because they
are unknown and have little or no existing advertising materials. Indeed,
the lack of advertising budgets is a key reason (along with no marketing
plan) why so many start ups fail.
2) If you are a mature business and your sales have taken a big dip, it's
not reasonable to assume there are any quick fixes. Even if you still have
a very competitive product or service, you won't make major gains with a
minor advertising program.
You could try the percentage of sales route, but if your sales are low, you
have a big problem. Either you come up with the money necessary to win back
market share, or you go into the death spiral, where declining sales lead
to declining advertising, which leads to declining sales which leads to...
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How long does it take to complete
a project? |
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Guess how fast you think we could be. Cut that time
in half and you will be – more often than not – close
to the turn around time we require.
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Does Words at Work Advertising and
Marketing offer seminar training? |
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Yes. Through our ADvanced Seminars program,
you can order Marketing and Advertising training that
is customized
to meet your needs. Remember to ask about our convenient
Lunch ‘N Learn sessions.
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How can I get started? |
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You can complete and forward our Getting
Started form,
or you can call our offices (905-940-6610) to book a
training session.
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I’m getting ready to launch
my first advertising program? What should I consider? |
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Try our Why Advertise page.
It contains 20 solid reasons why it pays to advertise.
You can also try our AD
IQ quiz.
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Where do I find samples of the work
done by Words at Work Advertising and Marketing? |
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Go to our Gallery page.
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Where can I see examples of good
and bad ads? |
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Go to our Advertising Hall of Fame and Advertising Hall of Shame pages.
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What should I do if I already have the content of my print ad and need the help of a studio artist or graphic designer to do the art direction and layout? |
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We recommend you get in touch with Lynn Waghorne. She has done projects for us in the past and brings a quarter century of experience to her work.
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