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When branding and design have a direct (and positive) impact on the bottom line
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Poor graphic design generates a strong response. Unfortunately, it is the wrong response. |
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Advertisement design has a big impact on how many people
look at your advertising. In fact, it is the layout design, consisting of colors and shapes, that attracts attention before the customer reads any of the copywriting. Then
the prospect actually looks at or reads your ad.
Moreover, the colors and shapes tell
the viewer a lot about your company and hence should be
a key element of your marketing plan. For example, your
colors may communicate that you are a solid, conservative
company or
they may say you are a fast moving, aggressive outfit.
Unfortunately,
many companies have the wrong branding and design or – worse still – a creative
design that actually discourages viewers.
Every graphic designer who works for us follows this simple rule – don't sacrifice readability to maximize the impact of an advertising design – and vice versa. We also take the time to
put a finished graphic design to the test. For example, does a logo
design work when it is shrunk down to business card size? And what
happens when it is photocopied and appears in just one color
(black)? None of this is brain surgery. Yet we still see advertising by graphic design agencies and design companies that looks great but is virtually unreadable and as such has no chance of generating leads and sales.
Check out our Advertising Hall
of Fame for examples of ads featuring outstanding graphic design or contact us to get answers to your questions about website design, logo design, packaging design or poster design.
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