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President
& Creative Director
Wolfgang Franke
Just
under 30 years ago, a shy and very naïve Wolfgang Franke walked
out of Ryerson Polytechncial Institute with a shiny, new BA
in Journalism. What happened between then and now is – well
– different.
Start with a skill-building stint
in corporate public relations. Then add in several skill-expanding
years as a copywriter for a national advertising agency,
followed immediately by the ultimate challenge: the founding
of Words
at Work Advertising and Marketing in 1988.
Along the way, he worked on all the
usual marketing and advertising stuff (see our Gallery),
plus some assignments that were – well – different. Take
the time he crawled around the face of a nuclear reactor
(no,
it was not on), an example of his hands-on approach to research.
See
Wolf Bites for some new ADmonitions
from Wolfgang.
Put it all together and you have
a seasoned advertising and marketing professional with
a singular focus on creating programs
that drive sales. Check the track record and you will find
some very impressive results (fancy talk for sales went
up
– way up). And all it took to get started was just three
little words: “Let’s ask Wolfgang.”
VP
Client Services
Debra Franke
Debra is (at last report) married
to Wolfgang, which constitutes performance above and beyond
the call of duty. She is also everything Wolfgang is not.
That means she knows where everything is all the time -- and
she is unendingly cheerful.
And while she just works part time
these days, you can still ask her to take an action and
then forget it, because you know
she
won’t
forget it – just
one of many management skills she developed as an indispensable
Executive Assistant.
You will also want to take advantage
of Debra’s uncanny ability to always find Wolfgang – even
when he is standing over the putt that means victory and
glory!
Flash – New Appointment
Director of Security
Bentley Franke
 Words at Work is pleased to announce the appointment of Bentley Franke as our new Director of Security, reporting to Debra Franke, Vice President of Client Service.
In this new position, Bentley will be responsible for patrolling the Words at Work Campus and chasing off any rabbits and raccoons (not the big ones) or any other intruders of the two legged or four legged variety, including, but not limited to, door-to-door sales people, politicians and religious zealots with bad hair cuts. This is an interim appointment, subject to Bentley meeting certain conditions, including, but not limited to, ending the following activities:
- chewing any and all footwear
- leaping, jumping, galloping or otherwise being goofy while on "patrol"
- barking like a maniac when the company owners are sleeping
- trying to avoid spending the night in his guard house (kennel) by running into the family room and digging himself as deep as possible into the cushions
- playing half-way fetch, meaning he will run for stuff -- he just won't give the stuff back!
 As part of our ongoing commitment to the professional development of all Words at Work staff, we have enrolled Bentley in an executive training program (actually it's Level Two Puppy Manners). He showed good progress in his first class, although at times he seemed to think that "Come" meant: ignore your master and go play with the girl dogs. This unprofessional behavior has been noted by our HR department and will be given due consideration before Bentley is offered full-time employment.
By the by, we sourced Bentley from Nanjay Kennels, which is pretty close to Heaven for English Springer Spaniels. Many thanks to Nanci J. Footit for entrusting us with Bentley.
Our Team
So where is the rest of the crew?
Where is the art director, the copywriter, the media planner?
All over the place, but never far away thanks to the Internet
and the good old-fashioned phone. And because we only use
our partners when we need them, you pay less. What a concept!
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