We would be proud to add any of these ads to our portfolio. Why? They all demonstrate sound thinking. It is easy to pick out the positioning (how the product or service is being sold). They all made us stop and look.

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Coleman Proof less is more.	Allegra Can’t miss “before-and-after” ad.
Victaulic Safe and sound “How to” ad. When you can’t think of anything else, do a “How to” ad.	Gates Attractive use of the product, plus a headline that is just packed with benefits.
Copper Proof business-to-business ads don’t have to be ugly. Great headline, too. See the Hall of Shame for ads that don’t work.

Words at Work Advertising & Marketing
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Telephone: 905-940-6610      Toll-Free Outside Toronto: 1-877-940-6610