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 Choose
from three fee options created to suit any advertising and
marketing budget.
While each is different, they all have one thing in common:
value.
One other thing. Many of our clients
came to us thinking advertising and marketing was a cost.
Now they see it
is an investment – and reap the benefits in the form
of increased sales.
Project
If you have a specific need, this
is the best option. We listen first. Then we ask questions:
Who is the target? How will you prompt and measure response?
Do you have research? How does this project support your
advertising and marketing
plan? We cover all this – and more. Then we deliver a finished
product that puts the right message, in the right place, at
the right price.
How much?
Think hundreds of dollars if you
have a relatively simple, quick project, such as a one-page
direct
mail letter or press release. Ask for a free quote if you
have a more involved project. You may discover you can
actually
afford the advertising and marketing you always wanted, or – at the
very least – you will get a price you can compare with
other quotes.
Just
one word of caution: if you have only a few hundred dollars
to invest in an ongoing advertising program, you will need
to focus every dollar on media placements. Sure, it would
be great to have some professional advice, but the hard
truth is you just can't afford it.
Quick Start
This option is particularly attractive
to small or emerging companies that have a wide range of needs
and need help now. We start by defining your needs and then
provide a package price that excludes what you like least
about advertising agencies: open-ended estimates; being “on
the meter”; big meetings, small results..
Retainer
Many of our clients start as Project
or Quick Start clients. Then they move up to a Retainer because
they realize advertising and marketing is a process, not an
event.
Continuing success depends on continuing
investment in marketing and advertising. Moreover, the longer
you invest, the more value you add to your brand. For example,
take two identical companies. Company A advertises regularly,
Company B does not. Initially, Company B shows better profit
because it has “cut the cost” of marketing and advertising.
But the gap closes year by year because Company A is attracting
more customers, while Company B is, at best, holding on to
its existing customers.
Then a third company enters the scene.
It wants to acquire either Company A or Company B. It decides
to acquire Company A. Why? Because Company A has earned more
brand recognition (through regular advertising) and is hence
more valuable. And you thought advertising was a cost. Smart
companies understand advertising is an investment. And they
never stop increasing that investment.
And finally…
By “downloading” responsibility for
day-to-day advertising responsibilities, you have more
time
to spend on other critical areas of your business – that
time saving and the resulting increase in the success of
your business
is by itself reason enough to retain Words at Work Advertising
and Marketing.
Consulting
Need some input on your marketing plan?
Want a second opinion on your existing advertising? Considering
a new project, but not sure what to do first?
Buy some “consultation” time to
get the answers you need. And don’t forget to ask for
one of our most popular sessions – What do you do?
Long before you can start any project, you need to be able
to answer that simple, but all-important question.
If you – or your key staff – can’t
answer the What do you do?
question properly in 10 seconds, you are missing fabulous
opportunities to catch new business. Even worse, your advertising
will be equally unfocused and your sales staff will flounder
when it is most important to be clear and concise.
Need an example? When we are asked –
What do you do?
-- we reply that we help our clients sell more goods and services.
Takes about three seconds – and note we don’t even
mention advertising. Instead, we focus on the benefit
our advertising delivers.
We show you how to do the same in an eye-opening
seminar at your office – or via conference call when
necessary.
If you order just one service, make it this
one.
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