| Before & After Comparison of TeleMED web site
Our assignment was to completely revamp the content, architecture and look of the TeleMED site. Virtually all the content was rewritten and repositioned to present the real strength of the TeleMED offering and make the entire site more search-engine friendly.
The architecture, which previously was company focused, was refocused to present key selling points and provide natural entry points for the key target audiences.
And finally the look was changed from top to bottom with the key improvements being a stronger people focus, achieved by adding photos of the target audience, more readable and attractive fonts, altered column widths and line spacing, brighter colors, and the addition of editorial elements that improve readability and heighten awareness of key selling points.
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