Seven
ways
we can help |
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Press Releases |
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Annual Reports |
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Investor Relations |
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Newsletters |
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Event Marketing |
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Speeches |
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Speaker Training |
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Much of what you see and
hear in the media is the result of public relations. But
that does not mean any person or company can take advantage
of this opportunity.
The media is interested in stories.
That is what they sell. If you can help them tell a story
that will attract viewers/readers, they will pick up the story.
What constitutes a story? It is interesting.
It is new. It may even be entertaining. If it does not have
at least one of these qualities, the story will end up in
the circular file and go straight to the landfill.
Remember: your goal is to reach prospects.
How you approach them depends on the nature of the prospect,
and it is not always best to buy
space and have “total control
of the message.” In fact, in some cases, it is not
only less costly to use PR, it is better than paid
advertising. |
