The sad truth is that over 50% of advertising fails. The other cold reality is that many companies don’t know which 50% failed! We have picked out a few ads that don't appear to add up, mostly because they are based on faulty or non-existent marketing. But maybe we have it wrong. Maybe we just don't see the marketing savvy and creative brilliance. Or maybe each represents a shameful waste of hard earned dollars. You decide.

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Datastream If you need arrows to explain your ad, you need a new ad.	Indus The big mistake. You can’t tell what is being offered – or why you should care.
KMC This one drives us wild. Starts with a negative. Ends with a whimper. And in between you learn almost nothing about the product.	Saratoga Yet another “blind ad” with a say-nothing headline. Readership depends on the pulling power of the headline. Go to the Hall of Fame for examples of ads that work.

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