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Please take a moment to complete and forward the following short questionnaire. It takes just a few minutes, but provides the valuable information we need to meet your needs.

Please complete the form and click the Send button below.
(Items marked with are required)
 
      Name
  Title
  Company
  Address

  City
 
Province
Country
Postal Code
 
Telephone
  Fax
  Email
 
 1. Are you:
    President
    Vice-President of Sales or Marketing
    Director of Sales or Marketing
    Other:
 
 2.
Your advertising program includes:
Business to Business Not for profit
Corporate Communications Government
Retail      Consumer     
  Other:
 
 3.
The majority of your spending is on?
Marketing directed at prospects
Marketing directed at existing customers
 
4.
You track results and can identify what marketing programs deliver the best return on investment.     Yes No
 
 5.
You work within a business category that is:
Emerging Growing Mature
 
6.
Your business category has:
Some competitors
Many competitors
None (because you are creating a new category)
 
 7.
Within your business category:
Most buyers are men 50/50
Most buyers are women Don't know
 
 8.
You commission research:
Annually Occasionally Never
 
9.
The majority of your existing sales are generated from referrals and/or individuals and companies who you, or your employees, know personally.     Yes No
 
10. What is your product or feature:
   
 11. What is the unique selling point for your product or feature:
 
 12.
Do you have a marketing plan:
    Yes No
 
13.
Do you have an advertising plan and budget:     Yes No
 
 14.
Your advertising budget is:  
Under $500 $10,000 - $20,000
$500 - $1000 $20,000 - $50,000
$1,000 - $5,000 Above $50,000
$5,000 - $10,000  
 
 15.
In terms of advertising spending, how would you rank in the industry:     1st 2nd
    3rd Lower
 
 16.
Your advertising program includes:
Print advertising Direct mail Radio and/or TV
Trade Shows The Web Point-of-purchase
Outdoor Other:
 
17.
Do you sell on:     Value Price Both
 
18.
Does your sales staff support your advertising and vice-versa:     Yes No
 
19.
Is your brand well known in the marketplace:     Yes No
 
20.
In recent years, your advertising has:     Increased
   
Decreased
 
 21.
You have:
Sales reps Authorized dealers Retail outlets
 
22.
Is the look of your advertising based on a style guide:     Yes No
 
23.
Do you have a positioning line
(i.e.You are on your way with Esso):
    Yes No
 
24.
Do you analyze the advertising of your prime competitors:     Yes No
 
25.
Can you define the marketing strategy of your prime competitor:     Yes No
 
26.
Do you have a Public Relations program:     Yes No
 
27.
Have you ever retained an advertising agency or consultant:     Yes No
 
 28.
How many employees do you have?
1-4 5-20 21-50
51-100 101-150 More than 150
 
Comments:
   
 
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Proven advertising and marketing results delivered by project,
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Markham, Richmond Hill, Vaughan, Mississauga, Toronto and beyond...

Words at Work Advertising & Marketing
19 Lockridge Avenue, Unionville, Ontario, Canada  L3R 7S6
Telephone: 905-940-6610      Toll-Free Outside Toronto: 1-877-940-6610