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 In today’s rapidly moving business environment, regular
updates of your advertising are a must to answer emerging challenges
or take advantage of new opportunities. You may find that you
have not even done the basics, such as updating ads to reflect
changes in your product line or services. Or you may have inconsistencies
between the messaging in, for example, your web site and print
ads. Another common problem is a disconnect between your marketing
plan and advertising.
You can choose the level of support that meets your needs
and budget – or ask for a custom quote that goes beyond
any of the following options:
 Quick Tune-UP – (Ad materials reviewed
by mail) – send us
all your current advertising materials, advertising plan and
marketing plan, a list of new products and services added in
the last 12 months, and a summary of any new challenges presented
by the competition. (Just going through this process is very
useful because it serves as a wake-up call). Within 7-10 working
days, we send you a report explaining what should be done to
tune-up your advertising. In addition, we are available to discuss
the report by phone.
Fee: $399
Full Tune-UP – (Ad
materials reviewed, plus client meeting) – we
meet with you in your offices (a travel time fee is additional
for meeting more than a one-hour drive from Toronto) to discuss
your marketing plan, advertising plan and advertising materials.
We also review changes in your products and services over
the last 12 months and any new challenges presented by your
competitors.
Within 7-10 working days, we send you a report explaining
what should be done to tune-up your advertising. In addition,
we
are available to discuss the report by phone.
Fee:
$799
Premium Tune-UP – (Marketing
plan, advertising plan and ad materials reviewed, plus client
meeting) – we
meet with you in your offices (a travel time fee is additional
for meetings more than an one-hour drive from Toronto) to discuss
your marketing plan, advertising plan and advertising materials.
We also review changes in your products and services over the
last 12 months and any new challenges presented by your competitors.
Within 10-14 working days, we send you a report explaining
what should be done to tune-up your marketing plan, advertising
plan and advertising materials. In addition, we are available
to discuss the report by phone.
Fee:
$1,499
Don’t have a marketing/advertising
plan?
The absence of a marketing/advertising plan is a key reason
why so many businesses – particularly new businesses – fail.
You don’t need a 30-page MBA-style plan, but you do need
to define the positioning of your product, programs for existing
and new customers, messaging by customer classes, etc. Do it
now – or call us and ask for a quote. We can help you
create a plan or tune-up your existing plan. Either way, it
will very likely be the best money you spend this year on marketing
and advertising. |
