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Web Design

Dirty, ugly web secret #4 –
Many web designers are good at web design –
and nothing else

Can you name the three skill sets a web designer needs to create a web site that works?

Recently we encountered a new business prospect who was unhappy about his web site. It had produced virtually no response and the owner could not understand why. After all, it looked good. It was done by a professional. And it even had some cool “flash” graphics.

It took us about 10 seconds to figure out the problem – this particular web site was “invisible”. What does this mean? It means that the web designer created web pages that were unreadable by search engines.

This should never happen, but it is all too common because the dirty, ugly secret of web design is that the average web designer doesn’t know much about web optimization and the overwhelming majority don’t have the trio of skills required to build a site that works – graphic design training, web optimization training and marketing training.

You get all three from Words at Work. So why settle for less? Contact us today to learn more.


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outsourcing or retainer – for companies large and small in
Markham, Richmond Hill, Vaughan, Mississauga, Toronto and beyond...

Words at Work Advertising & Marketing
19 Lockridge Avenue, Unionville, Ontario, Canada  L3R 7S6
Telephone: 905-940-6610      Toll-Free Outside Toronto: 1-877-940-6610