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Looking for professional web site content writing
or a
web page content editor?
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Driving traffic to a web site with poor web content writing
is like inviting someone to
visit a semi-finished office.
What’s the point? |
Web site content development is the weak link in most web sites – and that includes web sites that have gone through search engine optimization (SEO).
Why? Having great SEO is virtually worthless if it attracts visitors to a web site that doesn’t have the right messaging and imagery. We could tell you why the content for web sites is important, but it’s more fun – and educational – to give you a test that reveals the difference between an amateur web content writer and web site content writing that works.
What if you hired a leading web content
developer who knows how to attract
web visitors, increase leads, and generate sales
with a few well chosen words?
Following are four headlines to promote a flower shop. Rate each version, with 1 being the highest ranking and 4 being the lowest ranking. Then click the answers button to see how you did.
- A steal of a deal
- Fresh roses from our flower shop to your door in 24 hours
- We’ll leave you smelling like roses
- Savings are in bloom
 Click here to view the ANSWERS
Answers
- #4 ranking – A steal of a deal. Three very serious errors: search engines won’t pick up the headline because there are no keywords related in any way to “flower shop”; blind wording, meaning the reader has no idea the following article is about a floral shop; no call to action or promise of benefit.
- #3 ranking – We’ll leave you smelling like roses. Attempts to be clever, but is still very vague and includes only one keyword.
- #2 ranking – Savings are in bloom. Promises a benefit (savings) and makes a vague reference to flowers (bloom), but is still a head scratcher.
- #1 ranking - Fresh roses from our flower shop to your door in 24 hours. The reader knows exactly what is being promoted; the wording includes four important key words (fresh roses, flower shop) and there is a promise of benefit (delivery in 24 hours).
Now have a look at your web site. Pick any page. How would you rank the web site content writing in your headlines, or worse, do you even have any headlines? Would you read a newspaper if it had no headlines or say-nothing headlines? Absolutely not. Moreover, having no headlines or weak headlines means you are missing a fundamental step of web site optimization.
Remember. We can help whether you need web content editing of an existing site or entirely new content for a web site. Get started by asking for free web content editing of an existing page on your web site. Operators are waiting or contact us online. |
