We were once told by a prospective client that “words don’t matter.” We didn’t get the advertising and marketing account, which was no loss since the company went out of business shortly thereafter – and the client now sells hoses in a megastore.

Words do matter. If you don’t believe this, consider your own experience. When was the last time you made any purchase of consequence without first gathering any information? You don’t because it is far too risky. Instead, you gather as much information as possible. You look for proof of performance. You look for testimonials. Then you buy.

Check out our Hall of Shame for examples of ads that don’t work because they fail to spread the word.

Words at Work Advertising & Marketing
19 Lockridge Avenue, Unionville, Ontario, Canada  L3R 7S6
Telephone: 905-940-6610      Toll-Free Outside Toronto: 1-877-940-6610