The most important thing this Toronto
creates is sales
Have you ever noticed how the typical advertising agency spends a lot of time talking about creating award-winning advertising? That's nice, but we learned long ago that our job isn't to create award-winning advertising. Our job is to create sales. Big difference.
So while the typical Toronto ad agency or marketing firm will obsess about the creative process and being true to their artistic principles, we focus on just one thing: how can we help our clients in Toronto, the GTA and across Canada generate more sales.
This means we are laser focused on finding interesting ways to promote the benefits delivered by a product or service. Volumes of advertising research and billions of dollars in sales prove that this approach to advertising works best. Yet most advertising in Toronto (and everywhere else) does just the opposite.
It's all about the product or service and the company that supplies the product or service. This advertising is so common that many business owners assume, wrongly, that it's the right approach even though the advertising campaign results are almost always poor.
So why not see what we can do to make your next advertising campaign a winner? As we say in the advertising and marketing business, there is no cost or obligation and it just takes a click or a call (905-940-6610) to get started.
It's well worth the effort, especially when you consider that our ever growing list of clients includes other marketing agencies in Toronto who come to us (quietly) for help with their positioning and messaging.
To see examples of advertising that we have developed for other clients, visit our advertising Gallery.
Or if you have some of the most common questions about advertising, such as "what is advertising", "what is the cost of advertising" or "what are the different ways of advertising", take a moment to read our free advertising tips, FAQ page and Wolf Bites, the advertising blog by Wolfgang Franke, President and Creative Director of Words at Work Advertising and Marketing.
You may end up with an entirely new definition of advertising, some guidance on how to sort through the many advertising firms clamoring for your business and, most important, what constitutes the best advertising for your business.