Looking for a top Toronto copywriter to handle your next copywriting assignment?
or website content?
Great copywriting starts with a great idea, which is why more businesses searching for a Toronto copywriter call us for for ad copywriting and SEO content writing, delivered at a fraction of the price charged by most Toronto advertising companies. Learn more by reading my copywriting blog, WolfBites.
Before there can be a sale, there has to be an ad, and before there can be an ad, there has to be an idea. In many advertising campaigns there is no idea, just a bland assembly of copywriting and graphic design that leaves the prospect dazed and confused (See Advertising Hall of Shame).
But when there is an idea, magic happens (See Advertising Hall of Fame). The prospect connects with the service and product. There is interest. There is response. And, finally, there is (hallelujah) the sale.
More than anything else, we sell marketing and advertising ideas. Then we stick the idea on the media (television, radio, web, online, point of sale, video, direct mail, etc.) that hits the prospects at least cost per impression (fancy marketing talk for “you save money”).
Some advertising ideas come directly from our fertile minds. Others spring from the client after we take them through a concept. The source doesn’t matter. The goal is to get the idea that makes the cash register ring.
Finally, discover the value and importance of being able to pass the Elevator Test, the all important moment when a potential source of new business asks you the ultimate question: What do you do?