EMAIL BLASTS

Learn why your small business advertising and marketing plan should include hard-hitting email marketing

More and more companies are using mass email marketing to reach prospects, customers or employees. You can do this with your own email advertising program or you can outsource this function to a third party like Constant Contact. Either way, success depends on having a good list of targets and "permission" to email the individuals on your target list.

Don't even think about hiring a Toronto email marketing company to do a non-permission based (spamming) bulk email campaign and be very careful when it comes to the purchase of a bulk email list. Most are just junk collected from the web. Even a legitimate list has a short shelf life because email addresses are not like street addresses, which rarely change. Don't be surprised if a third of your email list bounces, so look for ways to constantly add new recipients.

See below for some sample mass email marketing we created as part of an overall advertising and marketing online strategy. Note how each email marketing example features a strong, informative headline with a clear promise of benefit – the missing element in many email advertising campaigns.

Sample email marketing campaigns

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Langdon Hall direct mail campaign by Words at Work, the best Toronto ad agency specializing in small business marketing and advertising, including social media advertising, social media marketing, web advertising and video marketing Universal Logisitcs
   
Email marketing example for The Fish House created by Words at Work, the best Toronto ad agency specializing in small business advertising and marketing, including social media advertising, social media advertising, web advertising, copywriter services, freelance copywriter, video script writing and online advertising. Mid-Range
   
Email campaign promoting software and IT services, developed by Words at Work, the best Toronto ad agency specializing in small business advertising and marketing, including social media advertising, social media advertising, web advertising, copywriter services, freelance copywriter, video script writing and online advertising. Case Study - NEBS
   
Email marketing for Printer Supplies created by Words at Work, the best Toronto advertising agency specializing in small business advertising, including social media marketing, Toronto copywriter work, freelance copywriting, web marketing, web advertising, video marketing and Facebook advertising. Channel marketing
   
Email marketing on Airfreight sale, developed by Words at Work, the best Toronto advertising agency specializing in small business advertising, including social media marketing, Toronto copywriter work, freelance copywriting, web marketing, web advertising, video marketing and Facebook advertising. HR Press
   


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Words at Work Advertising & Marketing Inc.
19 Lockridge Avenue, Unionville, Ontario, Canada L3R 7S6
Telephone: 905-940-6610     Toll-Free Outside Toronto: 1-877-940-6610

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