Learn why your small business advertising and marketing plan should include hard-hitting email marketing
More and more companies are using mass email marketing to reach prospects, customers or employees. You can do this with your own email advertising program or you can outsource this function to a third party like Constant Contact. Either way, success depends on having a good list of targets and "permission" to email the individuals on your target list.
Don't even think about hiring a Toronto email marketing company to do a non-permission based (spamming) bulk email campaign and be very careful when it comes to the purchase of a bulk email list. Most are just junk collected from the web. Even a legitimate list has a short shelf life because email addresses are not like street addresses, which rarely change. Don't be surprised if a third of your email list bounces, so look for ways to constantly add new recipients.
See below for some sample mass email marketing we created as part of an overall advertising and marketing online strategy. Note how each email marketing example features a strong, informative headline with a clear promise of benefit – the missing element in many email advertising campaigns.
Sample email marketing campaigns
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