If you don't stand for something,
you stand for nothing – Marketing Planning 101

Illustration of marketing planning process, presented by Words at Work, the Toronto ad agency specializing in small business web marketing, small business marketing  and social media marketing.

Does this marketing strategy sound familiar: we try to maximize our sales by being all things to all people. It sounds like an effective marketing plan, but it is actually an all-too common example of the marketing blunders and marketing problems that kill sales.

Why? Because it means your strengths and weaknesses get the same level of attention, when your focus should be on promoting your strengths.

You also need to know that promoting the availability of a product or service is not marketing.

Marketing is about identifying unsatisfied consumer demand (or creating the demand with an all-new product or service) and filling that demand with a product or service that is better than competing products or services. That is the simple way to define marketing.

If you still have questions about what is marketing, try this simple definition: marketing is all about the "er" words: better, faster, cheaper, smarter.

What if you could conduct marketing research
at a fraction of the usual cost?

You can learn more about marketing planning and marketing strategy by giving us a call (905-940-6610) or visit the area we set up for companies small and large seeking the support of a Toronto marketing agency.

Proven advertising and marketing results – delivered by project, outsourcing or retainer.
Prices: less than you would expect.   Results: more than you can imagine

Words at Work Advertising & Marketing Inc.
19 Lockridge Avenue, Unionville, Ontario, Canada L3R 7S6
Telephone: 905-940-6610     Toll-Free Outside Toronto: 1-877-940-6610

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