If you don't stand for something,
you stand for nothing – Marketing Planning 101
Does this marketing strategy sound familiar: we try to maximize our sales by being all things to all people. It sounds like an effective marketing plan, but it is actually an all-too common example of the marketing blunders and marketing problems that kill sales.
Why? Because it means your strengths and weaknesses get the same level of attention, when your focus should be on promoting your strengths.
You also need to know that promoting the availability of a product or service is not marketing.
Marketing is about identifying unsatisfied consumer demand (or creating the demand with an all-new product or service) and filling that demand with a product or service that is better than competing products or services. That is the simple way to define marketing.
If you still have questions about what is marketing, try this simple definition: marketing is all about the "er" words: better, faster, cheaper, smarter.
What if you could conduct marketing research
at a fraction of the usual cost?
You can learn more about marketing planning and marketing strategy by giving us a call (905-940-6610) or visit the area we set up for companies small and large seeking the support of a Toronto marketing agency.