Media planning in an age when the hundreds of options include the option to make yourself the media
The days of hyper expensive broadcasting are long gone. This is the age of narrowcasting, when there is a affordable media platform for every product and service. Moreover, virtually any company can afford to advertise on social media platforms such as Facebook, Istagram and Twitter (which is not the same as saying every company can be successful with social media advertising).
It is also much easier to micro target audiences and track results with a level of detail that was not possible in the pre internet world. But there is still a place for the old staples: radio, television, newspapers, magazines and outdoor. Some companies are still doing print advertising -- and making money.
The really creative have the option of making themselves the media. How? With video and podcasts. You can even have your own TV channel because we now live in a TV universe with an infinite number of channels.
In short, you have more choice than ever before, but that also means you need more expertise to make the right choices for your business. Learn more by requesting your free introductory consultation today.