How to launch a new small business
Getting ready to launch a company? Have a new product? Need help to introduce a new service?
Then remember this simple rule: how you finish has a lot to do with how you start – and we are ready, willing and able to provide the support you need to succeed from start to finish.
We suggest you start by having a look at our 7 Golden Advertising Rules for Start Ups below. Then give us a call at 905-940-6610, or complete and submit our Contact Us form. As we say in the advertising business, there is no cost or obligation.
7 Golden Advertising Rules for Small Business Start Ups
Who are your customers?
Where are your customers?
What do they want?
When do they buy?
Where do they buy?
Without this info, you can’t go to rule #2.
Using the info gathered through Golden Rule #1, establish a sales target and set an advertising budget that will allow you to reach that target (with or without the support of sales staff).
Warning: Advertising must be a line item in your budget – not a last-minute addition inserted after all your funds have been committed to other priorities.
If you are in mid-year, free up funds by canceling less important expenditures that do not put dollars in your pocket. Go ahead. Look at your budget. We bet you can find at least 3-5 items that can be cut or postponed to next year.
Write an advertising plan. The plan should identify the media you will use to reach your best prospects "at least cost per impression" - a fancy way of saying "don't waste your hard-earned dollars" on media buys that won't ring the cash register. Plus keep and open mind on what media platforms are best for your business. For example, don't assume Social Us media is the only option you will consider -- or vice versa (only traditional media). Chances are you will need a mix.
If you are unable to select media, get the help of an advertising pro. (Yes, we can help you develop an advertising plan.)
Given your advertising budget, determine whether it makes sense to go the “do-it-yourself” route, or whether you should hire an advertising professional(s). Caution: remember to include the “hidden benefits ” provided by an advertising pro:
— Your chances of success go up dramatically, especially when you compare professional advertising with do-it-yourself advertising, which has a very low success rate.
— By no longer having to spend large amounts of your time on advertising, you have more time for other high priorities that contribute to your bottom line.
Realize that new sales have to be earned.
There is competition out there and some of your competitors are probably very good.
They know how to hold on to their customers – and their number one prospects are your customers.
Accept that advertising is not created to promote your product or service. Advertising is created to promote the benefits delivered by your product or service.
If you do not understand the difference, hire an advertising pro - preferably us (See Fee Options)!
Recognize that effective advertising is an investment, not an expense.
Lousy advertising is an expense.
Why seven rules? Because we couldn’t think of an eighth.
And you thought there was no honesty in advertising!