RADIO

Is radio advertising the right option for your small business?

Woman standing beside a sign that invites questions about the radio campaign created by Words at Work for Avenue Road Roofing.

Radio is a great choice for companies that are looking to reach a wide audience, but can't afford TV. You should also know that radio can reinforce everything else you do. Moreover, you can also get "top-of-mind positioning", meaning when a prospect thinks of a service, they think first about your company.

Radio Campaigns

If you are interested in the GTA (Greater Toronto Area), there is a radio station that can fit virtually any budget or target market, but don't make the mistake of thinking the media buy will be measured in hundreds of dollars. Even a short-run radio media buy is going to cost thousands of dollars.

Don't worry if you have never purchased radio before – or had a bad experience with a previous radio campaign (a common result when companies try to create a radio campaign on their own). We can take you through the entire process – budgeting, selecting the radio station, developing the creative concept, writing the script and casting.

Yes, there are many radio advertising companies. Check them out if you like. Then come to us and see what it is like to work with a radio advertising company that delivers, at a fraction of the usual cost, great radio advertising tips and fresh radio commercial ideas.



Proven advertising and marketing results – delivered by project, outsourcing or retainer.
Prices: less than you would expect.   Results: more than you can imagine
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Words at Work Advertising & Marketing Inc.
19 Lockridge Avenue, Unionville, Ontario, Canada L3R 7S6
Telephone: 905-940-6610     Toll-Free Outside Toronto: 1-877-940-6610

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Words at Work Small Business Advertising & Marketing
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Toll Free Outside Toronto: 1-877-940-6610