SOCIAL MEDIA

What every small business owner needs to know
about social media marketing and advertising

Blog by Toronto advertising agency president Wolfgang Franke on social media marketing strategies, social media advertising, Facebook ads and other social media options such as LinkedIn, Twitter, Instagram, Pinterest and Snapchat.

Let me introduce you to two or our valued clients. One makes an industrial product used by a wide range of companies in Canada and the U.S. The other is one of the leading hair salons in Toronto. Both have a long track record and both are successful. One uses Social Media extensively, the other does not.

Can you match the company to the media option (Answer at the end of this page)? We bring this up to underline the first rule of social media advertising. It is not, contrary to what many social media advertising "experts" claim, for everyone. Whether social media is right for you depends on multiples factors related to the nature of your business and the customers you are trying to attract.  

Put your knowledge of social media to the test

We will also explain why some companies can be successful by just being on social media, which is not the same as advertising on social media. We look at both and explain why it makes business sense to be in one or the other – or both.   

Answer: Industrial product manufacturer: no Social Media;   Hair salon: Only Social Media.



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Telephone: 905-940-6610     Toll-Free Outside Toronto: 1-877-940-6610

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