What every small business owner needs to know
about social media marketing and advertising
Let me introduce you to two of our valued clients. One makes an industrial product used by a wide range of companies in Canada and the U.S. The other is one of the leading hair salons in Toronto. Both have a long track record and both are successful. One uses Social Media extensively, the other does not.
Can you match the company to the media option (Answer at the end of this page)? We bring this up to underline the first rule of social media advertising. It is not, contrary to what many social media advertising "experts" claim, for everyone. Whether social media is right for you depends on multiple factors related to the nature of your business and the customers you are trying to attract.
Put your knowledge of social media to the test
We will also explain why some companies can be successful by just being on social media, which is not the same as advertising on social media. We look at both and explain why it makes business sense to be in one or the other – or both.
- Social Media Primer – questions and answers about social media
- Social Media Planning – picking the right social media for your business
- Social Media Quiz – social media advertising quiz
Answer: Industrial product manufacturer: no Social Media; Hair salon: Only Social Media.