AD IQ

What's an advertising opportunity?
What's an advertising problem?
Get the answers by taking our AD IQ test

Don't be a baby. Take our Ad IQ Test.

Whether you rely on do-it-yourself advertising and marketing or have the benefit of professional help, you need to understand what works – and what doesn’t. Put your knowledge to the test by completing the following test.

The entire exercise takes less than 3 minutes, but it could have a lasting impact on the success of your future advertising.

Answer True or False. Then click the Score button at the bottom of the page to see your score and the correct answers.

 
  1. "What's in it for me?" is the single most important question an advertisement must answer.
T F
 
 2. The world's second most popular search engine is YouTube.
T F
 
 3. Selling on price is always more effective than selling value.
T F
 
 4. Facebook advertising is mostly aimed at teenage girls.
T F
 
 5. Three small ads are better than one big ad with the same total cost.
T F
 
 6. Color in print ads has no impact, but sharply increases marketing costs.
T F
 
 7. Social media advertising works best when it employs a hard sell.
T F
 
 8. Sales people are experts in advertising and marketing.
T F
 
 9. Telemarketing doesn’t work in business-to-business advertising.
T F
 
 10. The more information you can pack into an ad, the better.
T F
 
 11. Twitter is mandatory for any company in the business to business sector.
T F
 
 12. Even the best ads “wear out” after five placements.
T F
 
 13. Business people read direct mail.
T F
 
 14. A website with videos will outperform a website that has no videos.
T F
 
 15. A key indicator of a bad ad is that it could be used by a competitor.
T F
 
 16. The leader in any category is well known and hence needs to do little or no advertising and marketing.
T F
 
17. Successful companies study the advertising created by competitors.
T F
 
 18. Regular contact with customers eliminates the need for research.
T F
 
 19. Only consumer products can be sold direct on the web.
T F
 
 20. On average, consumers see hundreds of sales messages a day.
T F
 
      

 

Clear form and start over       What's My Score?

    I'm too lazy to answer all the questions, just show me the answers

 


Proven advertising and marketing results – delivered by project, outsourcing or retainer.
Prices: less than you would expect.   Results: more than you can imagine
.

Words at Work Advertising & Marketing Inc.
19 Lockridge Avenue, Unionville, Ontario, Canada L3R 7S6
Telephone: 905-940-6610     Toll-Free Outside Toronto: 1-877-940-6610

Home | Why Us? | Services | Web Marketing | Help Centre | Show & Sell | Wolf Bites Blog | Marketing Guru | FAQ | Contact | Site Map


Words at Work Small Business Advertising & Marketing
Best Advertising agencies in Markham
Google Search Certified
Toll Free Outside Toronto: 1-877-940-6610