WEBSITE TIPS – WEB OPTIMIZATION

Dirty, ugly web advertising secret #1– Web optimization does not equal sales optimization

Woman standing next to tip on custom website redesign or makeover by Words at Work, among the best ad agencies in Toronto for website design and content writing by a copywriter specializing in small business marketing and advertising, including social media advertising.

Chances are you get a few calls every month from companies promising to “optimize your web site”, “improve your web ranking” or “make you number one on Google”.

It’s also likely you don’t understand any of this and are therefore prone to making some big mistakes. After all, what do you really know about "web optimization" and how much it costs? Should it be $500 a month? A thousand dollars a month? And exactly what do you get?

Here is what you need to know. Web optimization does not equal sales optimization. Your web site could be optimized and do almost nothing for your sales.

Why? Because web optimizers are not marketers. That’s worth repeating. Web optimizers are not marketers. So, yes, they may get traffic to your web pages, but they have no clue what needs to be on that web page. That’s the work of marketers who spend their whole lives working out ways to draw response and close a sale.

To generate a sales lead, you need to know not only how to attract search engines, but also how to attract customers.

You can find web optimizers.

You can also find marketers.

If you want both in a single affordable budget, contact us.



Proven advertising and marketing results – delivered by project, outsourcing or retainer.
Prices: less than you would expect.   Results: more than you can imagine
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Words at Work Advertising & Marketing Inc.
19 Lockridge Avenue, Unionville, Ontario, Canada L3R 7S6
Telephone: 905-940-6610     Toll-Free Outside Toronto: 1-877-940-6610

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