ADVERTISING TIP 1

Discover the missing element in virtually
all failed print advertising campaigns

Many companies assume advertising doesn't work because their own print ads produce virtually no response. This, in turn, means there is no return on investment, the ad spending is seen as an expense and the business owner determines that the best course of action is to cut that expense.

Sound familiar? There is a solution: read our free advertising tips, starting with this simple, but devastatingly important, advertising tip on how to fix failed print ads.

Now we could provide this advertising tip in words, but it is far easier to understand if we demonstrate the problem – and solution – by inviting you to look at the photo below of a restaurant. This is what you typically see in failed restaurant print advertising. It's presented in the belief that the best way to sell a restaurant is by showing a picture of the restaurant. This is a huge mistake because there is something incredibly important missing from the picture.

See what we mean by clicking on the photo. You will then see a second photo of another restaurant that includes the element that is missing from the first photo. Go ahead. Click the photo.

You are about to introduce yourself – and your company – to a key prospect. What you say next depends on how much you know about how to advertise or promote a business.

This is what the restaurant should be selling: happy patrons enjoying great food and drinks. Better still, this photo allows the restaurant owner to target the kind of customers he or she wants. In this case, the target would be young professionals.
Finally, you need to know that people relate to people, they don’t relate to empty chairs and tables.