HEAD TO HEAD

How much could you learn by seeing head-to-head comparisons of the best and worst advertising for small business?

Looking for a dose of reality, not unproven theories by so-called small business marketing experts?

Check out our head-to-head comparisons of real ads placed by real small businesses on a variety of media channels. We tell you what works – and what doesn't. There is no baffling marketing terminology – just plain and simple explanations of how to build an ad that works and, equally important, how to avoid the advertising mistakes made again and again by small business owners.  

We start with a look at "The best and worst small business print ads in Shopper's Source", a printed catalogue of home improvement services distributed for free to home owners. There are clear differences between the best and worst small business print ads – and you can learn a lot from both.  

Pick up even more insights on small business advertising by reading WolfBites, the weekly (sort of) blog by small business marketing Guru Wolfgang Franke. The latest submissions include The Lee Valley Marketing Miracleand What comes after the internet?