Every big business started as a small business
Any Toronto advertising agency can give you a shiny, new advertising program. We give you something far more important – ideas that address not just advertising, but also customer retention, marketing planning and sales. See what we can do for you by requesting your free introductory consultation today.
Imagine the possibilities if you could get the same advertising and marketing support that's routinely presented to large corporations. That's what happens when you become a client of Words at Work Advertising & Marketing.
Give us just one hour of your time and we will show you exactly how to be successful in a marketplace increasingly dominated by cord-cutting, online buying, voice searching, banner ignoring, review writing, binge watching, vlog viewing, influencer following, podcast listening, social media using and hard-sell-hating consumers. It's all about being smarter than the competition. When they spend two dollars, you spend one. When they promote hard sell, you promote the human touch. When they accept the status quo, you think outside the box.
You will also learn that there are certain marketing and sales fundamentals that work whether you have fifty employees – or five. You can have multiple locations or just one. You can be well established or just starting out. And you can be in the Business to Business or Business to Consumer sectors -- the guard rails are pretty much the same.
Bottom line: any business will do better if the owners understand (and embrace) the fundamentals of advertising, marketing and sales – and that's where we come in.
The small business success formula (Click to reveal)
In our experience (about 40 years), success is not the product of one brilliant insight. Instead, it is all about doing 100 things better over an extended period of time.
Some of the things we recommend cost nothing and can be implemented instantly. For example, we coach every small business owner to make "new business development" a regular activity, not something they only do when they have the time and money. Just having a file called "New Business Development" can make a difference in your mentality.
You need to think of marketing as a process, not a one-off. Every week you should be able to identify at least three substantive steps you took to attract new business.
Never start your planning process by choosing (or eliminating) a media option. That should be the last step.
Finally, stop guessing and start testing, which is quick, easy and cheap with social media platforms.
Learn more by requesting your free introductory consultation today.