WOLFBITES - Issue 31

How to fix your small business advertising

Small business store flipping Open Sign, presented by Words at Work copywriter Wolfgang Franke, who specializes in small business advertising, social media marketing, Facebook advertising and frellance copywriting assignments.

The typical small business owner is starved for new leads, most often because they relied exclusively on word of mouth advertising or spent precious advertising dollars on the wrong things at the wrong time.

Relying on word of mouth advertising works fine in the short term, but is doomed to fail in the long term for all but a select few small businesses that catch fire on social media because:

  • the product or service is truly wonderful
  • Unhappy store owner, forced to close because she relied on poor small business advertising and marketing without the help of Toronto copywriter Wolfgang Frane, who specializes social media advertisng, webmarketing and video marketing for small business.
  • the business owner was a master of social media – or hired someone who was a social media Whiz

For just about everyone else, word of mouth advertising is the number lead source because it is the only lead source.  

Let's also acknowledge the elephant in the room:  small business owners like word of mouth advertising because it costs nothing.

  The small business death spiral

  Can you pass the small business marketing test?

  Three great advertising ideas for small business



Wolfgang Franke is President & Creative Director of Words at Work Advertising & Marketing, a full service communications company established in 1988. Our growing list of valued clients are found throughout our local market, Markham and the Greater Toronto area, across Canada in cities such as London, Ontario, and Edmonton, Alberta, and an expanding list of international locations ranging from The Big Apple in New York to Kanturk, Ireland.




Mini WolfBites 5

Before you approve that ad with a clever headline based on a colloquial phrase understood by English-speaking customers, remember that close to half of your prospects won't understand the phrase because English is their second language – or they don't speak English at all.

You probably think a marketing plan describes what you know. It does, but it is equally important to identify what you don't know.

Being on the internet – and being found on the internet – are two very different things.

Proven advertising and marketing results – delivered by project, outsourcing or retainer.
Prices: less than you would expect.   Results: more than you can imagine
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Words at Work Advertising & Marketing Inc.
19 Lockridge Avenue, Unionville, Ontario, Canada L3R 7S6
Telephone: 905-940-6610     Toll-Free Outside Toronto: 1-877-940-6610

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