Must reading for any small business owner
By Wolfgang Franke, Small Business Marketing Guru (and part-time freelance copywriter)
Not sure how to advertise your small business? Looking for the next great marketing strategy? Wish you could get some advice from an advertising pro with more than 40 years of communications experience?
Then it is time to start reading WolfBites, my marketing blog for every small business owner who aspires to have a big business. Here are just three of the latest postings:
- WolfBites #39 – Ten stop/start marketing tips you can execute without spending a single dollar.
- WolfBites #35 – Turning the tables on the Internet Tiger.
- WolfBites #27 – Improve your advertising by following the marketing genius of Dick Clark
More help is available on my Head to Head postings, where I compare the worst and best advertising by small business. There is no marketing jargon or advertising theory – just clear, simple explanations of why one ad works – and the other is a waste of money.
Win a $20 gift card by suggesting a topic for a future WolfBites posting
Tell me about a topic you would like addressed in a future WolfBites posting. It could cover any category – business to business or business to consumer – or any media channel, ranging from print and radio to Facebook and Google AdWords. I welcome the input and will give a $20 gift card to the contributor who makes the most interesting suggestion. Use the Comments Box on our Contact Us form to make your submission.
|Wolfgang Franke is President & Creative Director of Words at Work Advertising & Marketing, a full service communications company established in 1988. Our growing list of valued clients are found throughout our local market, Markham and the Greater Toronto area, across Canada in cities such as London, Ontario, and Edmonton, Alberta, and an expanding list of international locations ranging from The Big Apple in New York to Kanturk, Ireland.|
Mini WolfBites 4
Being BIG in one tightly defined market is far better than being small in multiple markets.
Understand the pain/price balance – for a lower price, the customer will absorb a lot of pain; for a higher price, the customer expects little or no pain.